1. Introduction to Unbiased
Finding the right financial professional can be overwhelming, whether you’re looking for a financial adviser, mortgage broker, solicitor, or accountant. Unbiased is a UK-based platform designed to help individuals and businesses connect with verified, independent professionals based on their specific needs.
Founded in 2010, Unbiased has built a strong reputation as one of the most trusted platforms in the UK for sourcing financial and legal professionals. But is it the right choice for you? Let’s dive into a detailed review.
2. How Unbiased Works
Unbiased operates as an online marketplace where users can search for and connect with financial experts tailored to their needs. Here’s how the platform works:
- Enter Your Requirements – Provide details about the type of service you need.
- Get Matched – Unbiased’s algorithm finds the best-qualified professionals in your area.
- Compare & Contact Experts – View profiles, read reviews, and connect directly.
- Receive Expert Advice – Discuss your requirements and hire the right professional.
The platform simplifies the process of finding, comparing, and hiring experts, saving time and ensuring high-quality financial advice.
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3. Services Offered by Unbiased
Financial Advisers
Unbiased connects users with regulated financial advisers for:
- Retirement planning
- Investments & wealth management
- Pension transfers
- Tax planning
Mortgage Brokers
If you’re looking to buy a home or remortgage, Unbiased helps you find qualified mortgage brokers who provide:
- First-time buyer advice
- Buy-to-let mortgages
- Remortgaging services
- Help-to-buy schemes
Solicitors
For legal matters, Unbiased offers access to solicitors specializing in:
- Conveyancing (property purchases & sales)
- Wills & estate planning
- Family law (divorce, custody, etc.)
- Business & employment law
Accountants
Businesses and individuals can find certified accountants for:
- Tax returns & HMRC submissions
- Payroll management
- Bookkeeping & VAT
- Business financial planning
4. Key Features of Unbiased
- Verified & Independent Experts – All professionals listed are regulated by industry bodies like FCA, SRA, ICAEW, etc.
- Personalized Matching – Find experts based on your specific financial or legal needs.
- User Reviews & Ratings – See real feedback from past clients.
- Free & Paid Plans – Choose between basic searches and premium services.
5. Benefits of Using Unbiased
✅ Access to Qualified Professionals – Only verified and regulated experts.
✅ Saves Time & Effort – No need to research multiple sources.
✅ Transparent & Trustworthy – Independent and unbiased recommendations.
✅ Easy-to-Use Platform – Simple search and comparison process.
✅ Nationwide Coverage – Find professionals across the UK.
6. Unbiased vs. Other Adviser Platforms
| Feature | Unbiased | VouchedFor | Financial Advisor Websites |
|---|---|---|---|
| Independent Matching | ✅ Yes | ✅ Yes | ❌ No (Direct firm contact required) |
| Verified Professionals | ✅ Yes | ✅ Yes | ❌ No Guarantee |
| User Reviews | ✅ Yes | ✅ Yes | ❌ Varies |
| Free Basic Search | ✅ Yes | ❌ No | ❌ No |
| Full UK Coverage | ✅ Yes | ✅ Yes | ❌ Limited |
Unbiased stands out due to its independence, easy-to-use search function, and wide coverage across various financial services.
8. Pricing and Membership Options
Unbiased offers free and paid services:
- Basic Search (Free) – Search and compare professionals.
- Premium Service (Paid) – Get instant matches and direct connections.
For professionals, Unbiased offers membership plans to increase visibility and gain leads.
9. How to Get Started with Unbiased
- Visit the Unbiased website
- Enter your requirements – Choose financial, legal, or accounting services.
- Get matched with experts – Review profiles and connect.
- Consult and hire the best professional – Receive expert advice tailored to your needs.
10. Pros and Cons of Using Unbiased
✅ Pros
✔ Trusted, independent financial experts
✔ Simple search and matching system
✔ Verified professionals with regulatory oversight
✔ Free search option available
❌ Cons
❌ Some professionals may charge consultation fees
❌ Response times can vary
11. FAQs About Unbiased
Q1: Is Unbiased free to use?
Yes, basic searches are free, but premium services may have additional costs.
Q2: Are the professionals on Unbiased regulated?
Yes, all listed experts are regulated by relevant UK authorities.
Q3: How long does it take to get matched with an adviser?
Matching is instant, but response times depend on the professional.
Q4: Can businesses use Unbiased?
Yes, businesses can find accountants, solicitors, and financial advisers.
Q5: What makes Unbiased different from Google searches?
Unbiased only lists verified professionals, unlike general search results.
12. Conclusion
Unbiased is a top-rated platform for finding financial advisers, mortgage brokers, solicitors, and accountants in the UK. Its trustworthy, independent, and easy-to-use system makes it a valuable tool for individuals and businesses alike.
Looking for expert financial or legal advice? Try Unbiased today!